Website Award Application
Website of the year, award winner

This was written for the client – a remodeling contractor – as part of their submission to a regional competition for best website. They won first place. This content is not on the web.


Construction: Website of the Year Award Winner

Because first impressions count, our website is the warm handshake and friendly greeting welcoming potential clients into our home on the internet. It is the reassuring presence of seasoned professionals who keep their promises; proven by testimonials from satisfied customers and it is visible proof of how well we look after our clients’ homes and families.

With plenty of quality images adding appeal, the “mega menus” make it easy to find what interests you amid our excellent content. Sidebars promote popular blog posts and articles, as well as randomly presenting “Featured Remodels” of award winning projects.

Prospective customers are able to learn all about us quickly. For those who want to spend more time poking around, there is a wealth of diverse and interesting content. Useful in-depth articles, such as “Avoiding Change Orders” and “The Three Bid Myth” educate our clients into making informed decisions for their remodeling journey.

No matter what the technology, our brains respond to content by looking for the story. With our step-by-step “Production Stories” we relate each project to make sense of the experience. These features along with high quality blog posts keep our visitors coming back for more

This site has been extremely effective in attracting potential clients in our market area who have larger, more complicated projects, which is our niche.  Clients have commented that they have spent an hour and a half to two hours there on their first visit and that we seem “like old friends” by the time, we actually get together.

The Home page has an inviting slide show of large header images, while the use of Mega Menus breaks down the content into three main areas,   “Our Company,” “Our Work” and “Your Project.” This ensures that our users are able to quickly and easily find the information they need. And on all pages, apart from the home page, the header rotates through randomly selected, relevant testimonials.

The Portfolio galleries feature slide shows with images broken down into categories that align with our main project categories:  “Additions,” “Kitchens,”” Baths,” as well as “Interiors” and “Details.”  There’s even a “Virtual Rending” section highlighting 3D project proposals.

Our “Production Stories,” case studies of our projects, have developed lives of their own, with unexpected benefits for us. Our clients like these “how it happened” stories and share them with friends, generating a strong referral stream. For example, while researching background information, the ladies at the New Canaan Historic Society were shown an iPad draft of a “Production Story” involving a historic renovation.  Because of this, the client received an award for Historic Preservation from the New Canaan Preservation Alliance. The Preservation Alliance would not have known about this project were it not for the Production Story, a real tribute to the power of technology.

Our Blog posts tend to be longer and more in-depth than those of our peers providing greater value.  The anticipation of interesting content in a variety of categories encourages visitors to return.  Subject matter such as “Getting Started” and “Ask the Remodeler,” are useful for those about to begin a project.  “Going Green,” “Bubbly Baths,” “Energy Efficiency,” and “In the Kitchen,” are handy reading for any stage in a project lifecycle. And all these posts and others like them would be of interest for numerous focuses.

By developing our website in SilverStripe, an award-winning open source framework, we made sure it is SEO friendly. People can easily find our site because it is optimized for Google searches. This code efficient system also enables the content-rich pages to load quickly so visitors can rapidly get where they want to go. We’ve worked to have a website that looks like real people built it (because they did), with that “human-touch,” while avoiding any duplicate content.

Our marketing program coordinates our website and social media platforms. New blog posts and “Production Stories” are posted to our Facebook page.  Additionally the website is promoted via a quarterly, direct-mail newsletter, postcards to the neighbors of our jobs and on our signs and trucks.


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