Know Your Audience: Writing for the Web

Know Your Audience: Writing for the Web

Writer’s Business   No writer can afford to overlook the reality that writing for the web is very different from what you learned in high school English class. This is business! And the first step to successful communication is rooted in knowing who your audience is.   Who are you writing for? Writing for the web means engaging two totally different types of visitors. There’s your human visitor, vital to the success of whatever business your website is promoting and then there are the Bots. Bots are the ambassadors of the algorithms; they’re out there collecting information and sending it

3 Fine Words for 2017

3 Fine Words for 2017

Here’s to 2017 How’s 2017 unfolding for you? Three weeks lost in the African bush, as the old year slipped away, was the best! The ideal way to put the shopping, parties, traffic and madness of the season into perspective. Are you facing this New Year with fresh resolve and renewed vision? Will 2017 be the year it all starts to come together? For me, the picture that began to appear in 2016 became more focused as the year progressed.  By September, I had some loose idea of what needed to be done.  But there’s nothing concrete about ideas. Resolutions?

7 Reasons Why Your Business Needs a Blog

7 Reasons Why Your Business Needs a Blog

Let’s talk business     Is your business online? More importantly, does your business website have a place where potential customers and clients can get to know you and what you do? And is your site full of content that creates inspiration, encourages trust and motivates your readers to become customers? And how’s that going? Are you ignoring one of the biggest, cost-effective content marketing systems available today? The most important part of any online marketing effort and a prime driver for your success is often the most neglected.   I’m talking about your blog Blogs can be the most

Sitting Writing Risky Business

Sitting Writing Risky Business

Sitting Writing vs Sitting Reading?   Being a full time writer, I spend more time sitting than most.   But, who knew? Latest news says the very act of sitting, writing – can kill!   In a recent study, researchers turned the spotlight on prolonged sitting. This huge project involved nearly a quarter of a million people, over the age of 45!   Who pays for these things?   The verdict Those who sit for 11 hours daily – or longer – are 40% more likely to die within three years, as opposed to those who sit four hours or

Homophones: Twins, Triplets or Quintuplets

Homophones: Twins, Triplets or Quintuplets

A Very Useful Tool     Here’s another fun English eccentricity; ponder the humble homophones, those pesky words that sound the same, with different meanings and slightly different spellings. We writers, no matter how lyrical our prose, how cutting our critique, are capable of committing the most embarrassing mistakes sometimes. These tiny blunders often go unnoticed until it’s too late, making a mess of good writing and leaving the grammar trolls baying for blood. As I’m an offender myself, I’m not trying to be judgmental but there is one type of blunder I’m seeing more and more often. Few errors

Idioms and Clichés

Idioms and Clichés

What’s the Difference?     Eccentric English English is a delightfully puzzling language, ambushing native and non-native speakers with colloquialisms, metaphors, clichés, idioms and a host of other peculiarities. As writers, we’re in the business of communication. Words are our weapons, our tools; balm for troubled waters, a call to arms. Writing in the English language is a unique privilege. It’s complex, tricky and constantly evolving, altering endlessly in response to an ever-changing world. Modern English, our global lingua franca, had its origins in medieval England. Now it’s the most widely used language around the world.   Confused yet? As

Optimization WordPress Plugins & Solutions by W3 EDGE